El Paso de Robles, or "Pass of the Oaks," is located halfway between San Francisco and Los Angeles, in San Luis Obispo County. Surrounded by scenic rolling hills and California’s premier wine regions, Paso Robles is only 27 miles from beautiful beaches. This thriving community of over 30,000 possesses the benefits of a suburban-rural community while retaining a small-town feel, and is one of California’s best kept secrets. With over 200 wineries nearby and a bustling downtown with a variety of excellent restaurants and quality retail, Paso Robles is fast becoming one of the most desirable and yet relatively affordable places to live, work, and play.

Nestled in the heart of San Luis Obispo County, Atascadero boasts a charming small-town atmosphere with beautiful natural surroundings. With a strong sense of community pride and involvement, residents come together to support local businesses, schools, and various organizations. Atascadero offers a range of recreational opportunities, including parks, trails, and community events that foster a sense of unity and enjoyment. The community values sustainability, education, and the arts, evident through its commitment to environmental stewardship, excellent schools, and a thriving arts scene. People in Atascadero are known for their warm hospitality, neighborly spirit, and dedication to making the community an inclusive and welcoming place for all.

The more things change, the more Templeton stays true to its roots. Surrounded by fertile farm fields, this small town in The Land of SLO CAL takes big pride in its rural heritage. And the locals look for any excuse to celebrate it. Whether it’s Founder’s Day, the Fourth of July, or a random Tuesday, you’re likely to find joyful festivities, vibrant parades or tasting parties in full swing. Templeton is also home to a growing craft beer scene and a range of celebrated wine tasting rooms serving up the best regional drinks. Family-owned businesses welcome visitors to the quaint Main Street district with open doors and open arms. Feel free to browse around the antique stores, specialty shops, and enjoy a variety of dining options from authentic barbecue to Mexican fare to fresh farm-to-table goodness. Templeton is still an old-fashioned neighborhood at heart, and happy to stay that way.

Santa Margarita & Pozo — The Land of rugged adventure and refined tastes. Considered the gateway to SLO CAL’s northern reaches, this rural hamlet is a stomping ground for those seeking the finer things in life. Like farm-to-table dining, world-class wine tasting and craft beer mastery. There are plenty of passions to pursue in this region. Stretch your sense of adventure with the scenic landscapes of the Carrizo Plain National Monument. Get an adrenaline rush as you zipline thousands of feet above rows of lush vineyards. Hit the tranquil waters of Santa Margarita Lake by boat or kayak. Up for some downtime? Kick back in a quiet cafe and chat it up with the friendly artisans who call this quiet village home. Here, the weather is as friendly as the folks. Warm spring and summer days are cooled by coastal evening breezes, making Santa Margarita & Pozo fantastic spots to soak in the beauty of SLO CAL.

San Miguel is named after the historic Mission San Miguel Archangel, the 16th California mission, founded way back in 1797. However, it’s the San Miguel countryside that offers one of the most treasured wonders in The Land of SLO CAL. Pass through the verdant valley and marvel at the stately oaks, vine-draped hills, blooming orchards, and vast ranchlands sprawling out before your very eyes. Grab a bicycle and cruise down San Miguel’s winding roads to experience what it’s like to ride through a real-life pastoral painting. Trade the bike for a glass of red wine and hit the Pleasant Valley Wine Trail — known for its elegant tasting rooms and down-home hospitality. Don’t miss the quirky main drag, where gatherings bring together locals and adventurous travelers all in one cozy community. If you’re looking for an authentic taste of traditional SLO CAL, belly up to San Miguel.

Cool ocean breezes and warm invitations are surely what you’ll discover all along the upper coastal reaches in The Land of SLO CAL. Whether you’re mountain biking in Montaña de Oro State Park or stand-up paddle boarding in the shadows of Morro Rock, there are activities a-plenty all around these parts. But whatever your idea of leisure may be, don’t be surprised if you find yourself under the captivating spell of the sun and sand, waves and wonders in this magical coastal region.

Located along the northeastern edge of SLO CAL lie the little towns of Creston, Shandon and Cholame — a land of hay barns and fertile pastures, where cattle graze golden rolling hills reminiscent of a John Steinbeck novel. It’s also the land of olive trees and abundant vineyards that grow grapes for deeply-colored, full-bodied red wines. Historically, this agricultural space has supported ranchers, ropers and growers, but it’s also home to artists and renowned chefs, mystics and makers. The common theme among them all? They want land, lots of land, under starry skies above — so don’t fence them in.

San Luis Obispo was founded by the Spanish in 1772, when Saint Junípero Serra established Mission San Luis Obispo de Tolosa. The town grew steadily through the Mexican period before a rapid expansion of San Luis Obispo following the American Conquest of California. San Luis Obispo is a popular tourist destination, known for its historic architecture, vineyards, and hospitality, as well as for being home to California Polytechnic State University, San Luis Obispo.

Pismo Beach, a classic beach town, is located on California’s famous central coast, halfway between San Francisco and Los Angeles along Pacific Coast and 101 Highways. We offer long white beaches for taking a pleasant stroll or for just enjoying the spectacular views of the Pismo Beach sunset. Enjoy Pismo’s great weather and fabulous area wineries. Prefer a more active vacation? Central Coast Golfing, riding the dunes in a four-wheel ATV, horseback riding, surfing, body boarding, or fishing can all be part of a Pismo Beach vacation. Take a leisurely walk on our award-winning boardwalk adjacent to the Pismo Pier. Shop at the Pismo Beach Premium Outlets, and be sure to visit the California Welcome Center while there.