WINE REAL ESTATE 2021: ADAPT, STRATEGIZE & SEIZE THE DAY

I’m excited to launch brittanymalone.com and my focused service to the Wine Industry this year, particularly as I believe that the value of my services has never been greater.

These are, for a lack of a better word, interesting times—not just across the world, but in our local wine industry. Disruption is fast becoming the rule, not the exception. Change is coming, and while it won’t always be easy, it will be rife with opportunities if you know where to look—for sellers and buyers alike.

In the words of the “2020 State of The U.S. Wine Industry” report by Rob McMillan at Silicon Valley Bank’s Wine Division, “Despite the modestly positive year in 2019 and 25 years of great growth for the U.S. wine business, the current industry trends are signaling difficult times ahead.”

Now consider that this report was published prior to the pandemic, and you can see that the path ahead could be bumpy well into 2021. This, of course, has implications if you plan to sell your vineyard or winery, or if you are seeking opportunities as a buyer.

The upshot is that you will want to be informed, connected and strategic as you move forward, and this is where I can give you a distinctive advantage. Now is definitely not the time to “wing it” as you make your move into, across or out of the wine industry.    

In summary, consider the following sage advice from the aforementioned industry report: “None of us would be in business without a certain amount of hope. But none of us would stay in business if we used hope as a strategy.”

I am here to help with that. Whether you have a Paso Robles winery for sale, a Central Coast vineyard for sale, or if you are looking to buy a winery or vineyard, we are always available to discuss possibilities with you.